What is all the Digital buzz about?
This is the first post on a series of Digital Transformation, we want to break the topic down and give you tools to understand and embrace this new way of improving your business. Most people have heard about it because it has been one of the hottest topics of discussion in business in the last years, but…
Do you really know what Digital Transformation is?
InfoWorld defines Digital transformation as the application of digital technologies to fundamentally impact all aspects of business and society. One of Wikipedia`s definitions is “going paperless”, Michael Wade from The Global Center for Digital Business Transformation says it is all about change.
What do we think?
Digital Transformation is the DO or DIE of a company wanting to win, serve and retain customers effectively, while optimizing their processes to secure competitive advantage.
If you want to jump on the digital transformation band wagon, you need to organize your priorities first.
What do you aim to get from implementing these tools on your business? Whom will I direct these changes to?
If your answer was “the customers” you hit the jackpot! This is the age of the customer. Therefore, if you are not handling digital tools to transform your company`s operations and satisfy your customer`s needs you are likely missing out on a lot of business.
Your journey to Digital Transformation starts by asking your company these three questions:
- Why do I to transform my business?
You must move at the speed of business! Your vision of who you are as a company and your willingness to improve is key to keeping up with all of the changes.
2. What do I need to do to transform my business?
This is when you question all the different components of your business, they all must be in synergy. They are: How are you making money? How are you structured? Who is your team of work? How do you do things? How do you collect data and manage it? What do you offer your customers? How do you engage suppliers and clients?
3. How do I transform my business?
The toughest one to answer, not only because there is no magic formula for all businesses, but also because if you don`t execute and sustain these changes, they are likely to be ineffective, and all the research goes to waste.
What’s next?
Once you`ve answered these three questions you can start moving towards Digital Transformation. Let us know at www.asentex.com what your answers are. We are ready to help you through the entire process.
Stay tuned for the next posts…
